KPI

Objectives

Format

Platforms

Geo

Age

Gender

Synopsis

Campaign goal

CIS

18-34

Dedicated videos,
streams, posts

Increasing brand awareness and game downloads

Game promotion

Male

YouTube,
Instagram, VK

Music video

1

Completed campaigns

10+

Creators and publishers

30+

Views reached across the year

Over 4 000 000

Post campaign

Generated ideas for promotions used in Russia

Increased downloads
in CIS countries
by bringing creators
with mixed
audience

Increased reach
via distribution
of the released content
to other video
platforms with
no additional
charge

Holdik

PetRich

Fenix Play

Ray TV

SMAIL

PUBG Mobile Mother's Day

Campaign objective

Promote the game on Mother's Day.
The influencer shows that the game
can even be played with parents.

PUBG Mobile 2nd Year Anniversary

Campaign objective

Congratulate the game with its 2 Year
Anniversary and increase
the downloads.

PUBG Mobile

Campaign objective

Promote the game's Miramar
update on social media.

PUBG Mobile Rap Track and Video Clip

Our production team recorded
a 40-sec rap track and
produced a clip for PUBG
Mobile's promotion.
The video clip was advertised
on YouTube, VK and other
social media.